Function of Mass Media.

Topic: Faction of Mass Media.

Name: Solanki Binita M.

Roll No: 04

Paper No: 15

Subject: Mass Communication and Media Studies.

Semester: 4

Year: 2014-2015

Submitted to: Maharaja Krishnakumarsinhji Bhavnagar University.

v First we see definition of communication.

               According to Denis Mcquail, “Communication is a process which increases commonality – but also requires elements of commonality for it to occur at all.”

          Thus, communication is not just an act or a process but also a social and cultural togetherness. The Sanskrit term, ‘Sadharanikaran’ comes closest to the term of ‘common’ or ‘commonness’ usually associated with communication.

       The basic human need for communication can perhaps be traced to the process of mankind’s evolution from lower species.

v We see that some types of communication like that:

•      Intrapersonal Communication

•      Interpersonal Communication

•      Group Communication

•      Mass Communication

•      Mass-line Communication

                 These all are the different types of communication. And how use these types of communication in the society.

                   Here I give detail about the function of mass media. Function of mass media like that:

•      To inform

•      To educate

•      To entertain

•      Transmission of heritage

•      Commercial

Now let’s see in detail.

vTo Inform.        

     In this function we see that how media play role in to inform to the society. Now a day we get every information easily and fast that time media play important role in this function.

How to information we get through media.

        Dissemination of information is the major function of mass media. Since information is knowledge and knowledge is power, media offer authentic and timely facts and opinions about various event and situations to mass audience as informative items. Information provided by mass media can be opinionated, objective, subjective, primary and secondary. Informative functions of mass media also lets the audience knows about the happening around them and come to the truth.   Media disseminates information mostly through news broadcast on radio, TV, as well as columns of the newspaper or magazines. Moreover, advertisements are also mainly for information purpose  

                     Newspaper in we get what’s going on around our society. In newspaper also come many advertisements so it’s helpful to us. Now a day advertisement related to educational so it’s also very helpful to us. T.V. is also helpful to us for information because we see T.V. news, advertisement, so it’s helpful to us.

vTo Educate.      

                           In this media also play vital role. Now a day people use technology in every field. In education field we find that media is important tool. In this field media very helpful to us. Help of the media we get information about the education field.

                             Media provide education and information side by side. It provides education in different subjects to people of all levels. They try to educate people directly or indirectly using different forms of content. Distance education program, for example, is a direct approach. Dramas, documentaries, interviews, feature stories and many other programs are prepared to educate people indirectly. Especially in the developing country, mass media is used as effective tools for mass awareness. In context of Nepal, media have been successful in eradicating various traditional and evil superstitious practices from society through continuous advocacy.

       Entertainment:

                              

                                 The other important function of mass media is the entertainment. It is also views as the most obvious function of media. Actually, entertainment is a kind of performance that provides pleasure to people. Mass media fulfill this function by providing amusement and assist in reducing tension to large degree. Newspaper and magazines, radio, television and online medium offer stories, films, serials, and comics to entertain their audience. Sports, news, film review, columns on art and fashion are other instances. It makes audience recreational and leisure time more enjoyable.

But these days, media have comprised information and education in the entertaining programs. The fusion of entertainment and information is called infotainment. Similarly, the inclusion of education in entertaining programs is regarded as edutainment.

vTransmission of heritage.

                               In this field media important role because with help of the media we knew about our heritage menaces our tradition place or culture. We get information about heritage places are where and we choice to go there or not.

                             How media helpful to us, with help of the media we knew about heritage place. Now a day we in T.V. some advertisements who shows our heritage place where so we easily knew our heritage place. Advertisements like; Gujarat tourism add this add give Gujarat in which places are heritage in Gujarat. Also many add who shows our heritage place.

vCommercial.

            In this function media role is very important. Media is very helpful to commercial field. Here we include the advertisements, T.V. shows, News channel, these all are help in this function.

Conclusion:

       So here we see that how media play important role in Education field, For Entertainments, For Information, Commercial. With help of the media  people get information.